SNS Simple notification service
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- powerful notification system
 - push-based service
 - publish-subscribe (pub-sub) messaging paradigm. No periodically checks.
 - integrations with aws autoscaling, email notif, SMS, HTTP Endpoints, etc.
 - messages are stored reduntantly across different AZs
 - message format for email is JSON
 - Only works over HTTP
 
- where subscribers are grouped in order to get an identical copy of the message notification
 - a single topic can support multiple endpoints for delivery such as iOS, android, SMS recipients, etc.
 
- cheaper, basically you pay as you go model. No upfront costs.
 - $0.50 per 1 million SNS requests
 - $0.06 per 100,000 deliveries over HTTP
 - $0.75 per 100 deliveries over SMS
 - $2 per 100,000 deliveries over email